Soul Origin, the nation’s fastest growing cafe approached ShortPlay to create a case study video on a franchise partner.
We said ‘Sure, we can do that, but while we’re at it let’s create a playful video that’ll make a splash!’
World Wide Fund were looking for a way to connect their Earth Hour campaign to endangered animal species. We came up with this simple idea of creating a night sky complete with animal constellations to help audiences join the dots.
SafeWork NSW were looking to reach the home DIY market with an electrical safety awareness campaign. Rather than taking the traditional PSA approach of hinging audiences motivations on fear, ShortPlay took a lighter approach with a comical twist.
The client SafeWork NSW loved the results. Proof that a little humour can connect with even the most serious of topics.