5 steps

to making your next video

Our Approach


Free Creative Consultation Meeting

In this half hour chat we’ll get to know one another and discuss your ideas for a video campaign.

To make the most of this time we recommend filling in this brief outline before the consultation.


Concept Pitch

Building on from our previous chat, we’ll develop creative concepts along with budget options, timelines and strategies to bring your campaign to life.

Download our Contagious Video Content guidebook to get an idea of what’s in stall.



Once we’ve settled on the concept and budget we go into the preproduction where we develop the concepts into a finalised plan. Basically we’ll develop on paper what your video will look like down to the last details. Here’s some of the tasks.

  • Script writing
  • Storyboard visuals
  • Animation Projects: Design specific visuals
  • Film Projects:  We’ll organise staff, talent, location



Where the rubber meets the road!

We work with a scalable team of shooters, producers, sound guys and all the other bits so we’ve got the skills at hand depending on how big or small your project is.



The final frontier. This is where we piece the story together in post. Assembling footage, adding music, dubbing, sound effects, animation. 

During this period you’ll be able to review draft edits with two rounds for feedback.

Why would I choose ShortPlay?

Reason 01

Human Behaviour

A fun creative concept just isn’t enough to convert your audience into customers. The key lies in understanding how your brand aligns with your audience. What’s the emotional drivers we can use to connect your audience to build brand affinity?

Yep, we unpack those fuzzy feels and match it with a creative concept that drives behaviour.

Reason 02

Killer design skills

Unlike most production companies our background is firmly rooted in design.  Illustrators, motion graphic artists, 3D and designers. For you this means we know how to design content that you’ll love.

Reason 03

Free Creative Concepts

ShortPlay offers free creative treatments. Which, essentially means we work with you to create a polished concept that fits your brand. Complete with an illustrated concepts to wow your team with.

We want you and your team to be excited about concepts that make a splash. We’re determined to create content that audiences give a hoot about. To make that happen a strong pitch deck is the best place to start.

Reason 04

Our Production Contacts

We use some of the best shooters, editors and production specialists across Australia. We tailor our team to best fit your project, not the best available talent in the office.


How much does it cost?

Great question. Most of our projects average around 20k,  we have been known to start at just 5k and going back the other direction our record is just under 150k.

We’re actually quite competitive on pricing because we’re able to pull a team together for your project rather than keeping them on the books year round. Think creative agency level service for a fraction of the price.


Most projects from the point of enquiry through to final delivery is around 6 weeks.

There’s no real rule here, we’ve even managed to do a shoot, edit and delivery all inside of a day with little more than a 24 hours notice.


We work with anyone that has passion running through their veins. Someone who says ‘Hell yes! I want to create content that knocks your socks off!’

Well, there’s that and we also work direct with brands and partner up with some awesome communications agencies.

I’m feeling a bit shy and not quite ready for a chat. Can I just find some more info?

Of course, the best place to start is with the outline doc. Have a look over the questions and fill in what you can. This deck will help you build on your initial ideas for your video and when you’re ready to share we’ll happily chat or communicate over mail if you like.

We get it, this ISO thing with all the group chats can sometimes get old. We look forward to hearing from you.