What We Delivered

Hugs for Healing

In it's fourth year of partnering with Children's Hospitals Foundations Australia via its Hugs for Healing initiative, Huggies amplified their efforts by promising a larger donation with support of its consumers. By way of emotionally driven video content housed on owned social channels, we captured the core of the campaign in a way that would drive personal investment and ultimately encourage involvement.

  • Creative Direction
  • Shoot & Edit
  • Distribution Strategy