Turning Dry Into Fly
At Stay Playful, we genuinely believe that a dash of imagination can turn even the driest topic into a great video. And let’s be honest — what could be drier than state government–mandated strata reform? I nearly lost you just saying it, right?
This was one of our proudest moments: bringing strata fees to life through a playful visual metaphor of floating apartment balloons. Combined with a relatable, down-to-earth script, it cut through the noise and connected with audiences across a crowded social campaign.
OneCX Project
The OneCX program is transforming the NSW Government’s digital presence, upgrading more than 700 websites to deliver a simpler, more consistent experience for everyone.
At Stay Playful, we know how to strike the right tone. Even in a more serious project like this, we found ways to weave in just enough warmth and personality to keep people engaged — showing that a little playfulness can work, even for the driest of topics.