This is one of favourite examples of what an event video could be. Typically an event video or ‘sizzle’ reel is a short piece that shows the visuals of an event. We see a mix of people sitting, eating canapés, perhaps a short statement from the MC of the day all to the sound track of a high energy stock track…. Yawn.
This video shows what happens when you dig beneath the surface to discover what the true meaning of the event and focus on that to tell the story.