The Shock Factor campaign was one of the first projects where we developed a comedic script. It expanded our knowledge, our scope and our crew. Once we had a taste for humorous script writing there was no going back.
The client SafeWork NSW loved the results. Proof that a little humour can connect with even the most serious of topics.
For young electricians ‘safety’ is constantly part of the education process, to the point where the words are oversaturated and are at risk of being drowned out. With this in mind we took a fresh approach to safety by putting a level of humour in a format that resonates to the social media generation.