Shock Factor

SafeWork NSW

Shock Factor

Don’t be like Mick

For young electricians ‘safety’ is constantly part of the education process. Safety, Safety, Safety… The word is used so often for electrical apprentices there was an inherent risk there was a culture of ignoring workplace safety. SafetyNSW were looking for a fresh approach to reinforce the importance of OH&S. With this in mind we took a fresh approach to safety by putting a level of humour in a format that resonates to the social media generation.

She’ll be right.

The Shock Factor campaign was one of the first projects where we developed a comedic script. It expanded our knowledge, our scope and our crew. Once we had a taste for humorous script writing there was no going back.

The client SafeWork NSW loved the results. Proof that a little humour can connect with even the most serious of topics.