“The secret of genius is to carry the spirit of the child into old age, which means never losing your enthusiasm.”
Good videos don’t just happen. Before the budget is drafted, the location scouted, before talent is cast, a great video boils down to one thing. The idea.
Concept first. Production second.
At ShortPlay we are creative and strategic thinkers, before we’re directors and producers. Meaning that through our approach we deliver big out-of-the-box ideas to create awesome video content that your audience won’t forget.
Soul Origin, the nation’s fastest growing cafe approached ShortPlay to create a case study video on a franchise partner.
We said ‘Sure, we can do that, but while we’re at it let’s create a playful video that’ll make a splash!’
World Wide Fund were looking for a way to connect their Earth Hour campaign to endangered animal species. We came up with this simple idea of creating a night sky complete with animal constellations to help audiences join the dots.
SafeWork NSW were looking to reach the home DIY market with an electrical safety awareness campaign. Rather than taking the traditional PSA approach of hinging audiences motivations on fear, ShortPlay took a lighter approach with a comical twist.
The client SafeWork NSW loved the results. Proof that a little humour can connect with even the most serious of topics.